In a project for our Interaction Design Studio, my team was tasked with creating a dashboard for personas we were given at Adidas and from Adidas sales data. While I was hesitant to use personas because of a possible abstraction away from the user’s actual needs they were useful in this project to understand the system and overall needs of the client.
Other personas included Sos a designer that cares about sustainability and Ansela the Vice President that cares about data and sales. From our user personas and sales data, we began with affinity diagramming to understand some overall ideas and pain points that existed in the space. We then created models of the current state without the dashboard and the future state we wanted to represent. Then we diverged and converged again by thinking all of the commonalities that our personas had and data that we could use to represent them.
We used our common data points to come up with several individual sketches. Then we considered our previous diagrams and what we liked about the designs and conducted a review session where we posted notes to understand where we would converge in our design. We progressed through the iteration design process using peer and professor critiques to give us insights on the usability and legibility of our design. Our design presents aggregate data about shoe categories as well as helpful social media data and upcoming launch data that helps designers contextualize their designs. Below are examples of how our designed progressed.